Ecommerce is growing — and fast.
In recent years, 80% of Internet users in the U.S. buy at least one online. As the epidemic accelerates the acceptance of online purchases, the number of orders continues to rise. And despite the challenges surrounding the global supply chain, things are looking good for the eCommerce sector.
However, eCommerce is changing rapidly and consumer preferences can be, well, flexible. That’s why we asked some sharp minds in eCommerce today the question: What’s next for eCommerce in 2022?
The numbers are clear: We’ve passed the transition point, and eCommerce is now commonplace to people of all ages. From books to clothing to gear, we can find almost anything delivered to our doorstep, usually on the same day we click the “order” button on a desktop computer or smartphone.
Ecommerce has developed a product portfolio with business models specific to the consumer that can bring an amazing online experience. But even companies born around the world need to stay one step ahead of eCommerce trends to ensure compliance with customer needs and avoid being caught in a nimbler competition.
The spread of voice search.
Voice helpers on your phone, smart home hub, and your TV remote control come a long way. Voice search increases popularity, which has a direct impact on search results and purchase results. Ecommerce marketers should always be aware of changes in search to be able to achieve future sales. At the very least, make sure your eCommerce site is optimized for both voice search by prioritizing the type of information people requests, such as website and geographical address, contact number, and business hours.
AI facilitates sales and marketing.
Artificial Intelligence (AI) and machine learning do a great job of predicting purchasing practices based on browsing and purchasing history. While no human brain can customize a website for all different visitors, AI is perfect for this task. Although very few vendors have the required amount of data in real AI, some ERP and CRM systems incorporate machine learning features to aid in cross-selling and sales.
Additional payment options.
If your business accepts payment only by check or credit card or bank card, it is time to consider some new options. Many online retailers now use tools that allow consumers to shop through a payment system at no additional cost, for example. your payment process so that when customers are ready to buy is quick and easy.
Oh, and brick-and-mortar retailers need a payment system without touch.
The reality of the unpopularity of taxpayers we see to visualize buying.
Customers do not want to guess what a new sofa will look like in their living rooms. With Augmented Reality (AR), it will not be necessary. Adding this technology means they can use a mobile phone or computer to view live room video with new additions. The same goes for works of art, flooring, and many other items of clothing. Ecommerce businesses should add AR where appropriate to encourage customers to “try” the product.
Smart buying tools.
Brick-and-mortar retailers may not like to see people looking at their phone screens, as it may indicate that a customer is buying prices or using a brick-and-mortar store as a later online shopping site elsewhere. Nowadays, however, experienced retailers provide their GPS-enabled shopping experience that helps customers shop in the store and elsewhere. For all retailers, the site and the mobile stores a key elements of a good eCommerce experience.