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How does the Instagram algorithm work?
A question that has caused a lot of confusion since Instagram came from a series of feeds.
In this article, we share how the Instagram algorithm works on feeds, news, Checkout page, and Instagram Reels.
Also, find our top tips for “robbing” Instagram algorithm, to get more interaction with your business or product.
The Instagram algorithm in 2022
If you have spent any time researching an Instagram strategy, you may have learned something about the ever-changing “Instagram algorithm”.
However, there are many algorithms in play across the app – each is designed to deliver content that it believes will be of great interest to users.
Keeping that in mind, once you understand how the algorithms work, you can adjust your content strategy to work closer to it.
We share everything you need to know – but if you have a short time, check out this quick video on how to cheat on the Instagram algorithm.
How the Instagram Algorithm works for Post (including video) by 2022
Four key factors influence the Instagram algorithm in the feed post – verified by Instagram itself:
- Post information: Is it a photo or video? When is it posted? How popular is it?
- Information about the poster: How interesting are you? Are they your friends? How often do people engage with their content?
- Your job: Do you often watch too many videos? What kind of content do you usually associate with?
- Your collaborative history: Are you accustomed to liking or commenting on a post?
Based on this information, the Instagram algorithm calculates how likely it is for someone to share a post, known as interest points, which ultimately determines how a post is displayed on their feed.
But that is not all. They also consider five key interaction opportunities. These key interactions help the algorithm determine the feed rate:
Time spent: Will you waste time on posts?
- Favorites: How likely are you to like a post?
- Comments: What are the chances of you commenting on a post?
- Saving: How likely are you to save a post?
- Tap on profile: What are the chances of you tapping a profile after seeing a post?
“If you can do something, and the more we measure that action, the more you will see it,” said Adam Mosseri, Head of Instagram.
“We can add and remove signals and predictions over time, working to improve your presentation.”
Takeaway? When you create content that your community is likely to engage with, your posts will continue to be prioritized in your feed.
TIP: Use statistics to see what content works (and doesn’t work) and how your community engages with your posts over time.
With the latest Instagram Analytics, you can see your most effective content, calculate your engagement rates, and monitor key metrics – right on your desktop.
Grow Your Business With Instagram Analytics
Increase your engagement, improve your news, drive traffic, and more with the latest Instagram Analytics.
What Are The Most Important Agreements In The Instagram Algorithm?
Engagement is important, especially when it comes to the Instagram algorithm.
But what are the most important metrics for participation?
As we cover it, Instagram looks at how many opportunities you can comment, like, save, spend time, or tap a profile.
Keep that in mind, as you edit your content and captions – ask yourself these questions:
Can this post be liked or commented on?
Can this post be saved and returned to it?
Does this post include a CTA (for example, “Click the link in my bio”) that will encourage someone to touch your profile?
Creating content that will encourage this type of engagement can help you “break” the Instagram algorithm to your advantage.
How the Instagram Algorithm Works on Instagram News in 2022
The Instagram algorithm works the same way in Instagram news as it does in the feed.
Usually, Instagram news from the beginning of your feed comes from your most interactive accounts.
However, stories are meant to be highly watched, so even if you are wrong at the start of someone’s news feed, there is still a chance they will swipe to your content. With this in mind, it’s a good idea to post consistently on Instagram Stories.
By posting on Instagram news more often, you have a better chance of reaching viewers as they browse their daily news – and the more views you get, the better your rating will be.
ICYMI: You can edit Instagram News and Recent – so you don’t miss the opportunity to connect with your audience!
With Later, you can write a story with your content, add captions or links, interact with your team, edit visually and edit Instagram News from your desktop.
NOTE: You will receive a mobile notification along with your pre-arranged photos, links, and captions when it’s time to post.
How the Instagram Algorithm works on the Instagram Reels in 2022
Knowing how to hack the Instagram Reels algorithm can be of great benefit to anyone who wants to grow on Instagram.
According to Instagram, brands and creators should create interesting, inspiring, or experimental Reels and use creative tools such as text, camera effects, or filters.
You should also avoid posting Instagram Reels with low-resolution, high-resolution, or visually redesigned in other apps.
These Reels types will be considered important – which means they are less likely to appear on the View Page and Instagram Reels tab.
